Jumat, 08 Februari 2013

[L460.Ebook] Download PDF HBR Guide to Better Business Writing (HBR Guide Series), by Bryan A. Garner

Download PDF HBR Guide to Better Business Writing (HBR Guide Series), by Bryan A. Garner

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HBR Guide to Better Business Writing (HBR Guide Series), by Bryan A. Garner

HBR Guide to Better Business Writing (HBR Guide Series), by Bryan A. Garner



HBR Guide to Better Business Writing (HBR Guide Series), by Bryan A. Garner

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HBR Guide to Better Business Writing (HBR Guide Series), by Bryan A. Garner

DON'T LET YOUR WRITING HOLD YOU BACK.

When you’re fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it’s a skill you must cultivate to succeed: You’ll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you:

• Push past writer’s block
• Grab—and keep—readers’ attention
• Earn credibility with tough audiences
• Trim the fat from your writing
• Strike the right tone
• Brush up on grammar, punctuation, and usage

  • Sales Rank: #3357 in Books
  • Brand: Garner, Bryan A.
  • Published on: 2013-01-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 5.00" w x 1.00" l, .45 pounds
  • Binding: Paperback
  • 240 pages

Review
“Garner is a leading authority on writing and with this book he shows the importance of good business writing to save time, money, and the reader’s patience. The text, with suggestions and practical tools, will help readers express ideas more clearly and persuasively.” — WorkStyle Magazine

“At last! A book I can recommend to executives and to the human resource managers whose responsibility it is to develop executives: HBR Guide to Better Business Writing, by Bryan A. Garner.” Lynn Gaertner-Johnston, Better Business Writing Blog

“If you need assistance in any of these and other areas, Garner’s book will be of invaluable assistance now as well as in months and years to come.” — First Friday Book Synopsis

About the Author
Bryan A. Garner is a leading authority on writing, grammar, usage, and style. He is the author of many books on writing, including the best-selling reference work Garner’s Modern American Usage. He is also editor in chief of the world’s most frequently cited lawbook, Black's Law Dictionary.

Most helpful customer reviews

34 of 36 people found the following review helpful.
"I'm writing a book. I've got the page numbers done." Steven Wright
By Robert Morris
This is one of the first volumes in a new series of anthologies of articles previously published in Harvard Business Review. In most of them, several co-authors share their insights concerning a major business subject, as is also true of volumes in other such series, notably HBR Essentials, HBR Must Reads, and HBR Management Tips, HBR Guides offer great value in several ways. Here are two: Cutting-edge thinking from many experts in the given subject or from 25-30 sources in a single volume at a price (about $10.90 from Amazon in the bound version) for a fraction of what article reprints would cost.

In this volume, Bryan A. Garner created the material to help those who read this book to improve in areas that include overcoming writer's block, grabbing - and then keeping - readers' attention, earning credibility with especially tough audiences, trimming the fat from the message's "muscle," setting and then sustaining the right tone, and meanwhile, brushing up on the basics (i.e. grammar, punctuation, and usage). For those in need of further assistance, Garner provides a comprehensive bibliography, "Desk References," to which I presume to add Stephen King's On Writing: 10th Anniversary Edition: A Memoir of the Craft.

The material is carefully organized within Four Sections: Delivering the Goods Quickly and Clearly (Chapters 1-7), Developing Your Skills (Chapters 8-15), Avoiding the Quirks That Turn Readers Off (Chapters 16 & 17), and Common Forms of Business Writing (Chapters 18-21). Readers will especially appreciate the six appendices that follow that are chock full of valuable tips and reminders. These appendices will also facilitate, indeed expedite frequent review of key material later.

I commend Garner on his brilliant use of reader-friendly devices throughout the book. They include checklists of key points from various sources such as a series of paragraph openers from Manuel G. Velasquez's Business Ethics (2011) in Chapter 13, "Be a stickler for continuity." Also, "NOT THIS" -- "BUT THIS" juxtapositions to illustrate a solution to a common problem and recaps of key points in each chapter.

These are among the passages that caught my eye, listed to suggest the scope of Garner's coverage:

o Know why you're writing (Pages 3-6)
o Divide the writing process into four separate tasks (13-17)
o Be relentlessly clear (43-48)
o Be plain-spoken: Avoid Bizspeak (57-65)
o Don't anesthetize your reader (91-97)
o Performance appraisals (133-138)
o Appendix C: Punctuation Rules You Absolutely Need to Know (153-161)
o Appendix F: A Primer of Good Usage (169-197)

If you need assistance in any of these and other areas, Garner's book will be of invaluable assistance now as well as in months and years to come.

9 of 9 people found the following review helpful.
The most helpful text among business communication publications!
By Surai Thaneemit
I do much of my work over email and needed to improve my writing. After reading at least a dozen email netiquette and business writing texts, this book was the only 1 that had it all, suggestions, examples, rules of thumbs and common mistakes. The chapters flowed sensibly and the the advice easy to understand. I especially found the review on grammer useful.

Of the dozen books that I've read, this is the one I paid attention to and the one that I use.

4 of 4 people found the following review helpful.
I highly recommend it.
By J. Miller
While initially an impulse buy, this book is now a critical resource that I consult often. For example, I used Gartner's breakdown of MACJ method to finish writing the final chapter of my dissertation. Do note that this book is aimed to develop general writing skills and only goes into the most common forms of business writing. If you need more specific advice, I suggest you supplement it with another book. That said, I highly recommend it for its brevity, clear organization, and actionable advice.

See all 58 customer reviews...

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