Kamis, 27 September 2012

[F325.Ebook] Ebook Death's Dawn (Blue Fire Series Book 5), by Paulette Miller

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Death's Dawn (Blue Fire Series Book 5), by Paulette Miller

Death’s Dawn is the conclusion to the five book Blue Fire epic novel series and Tianna’s journey of self-discovery.

Kai’s attack on Haven has plunged the Draak into an all-out battle for their survival, but the race of shapeshifting dragons must survive or all of Lagrangia will be lost to the evil that has steadily engulfed the land. The constant battle has plunged both the human and magical worlds into chaos, leaving the Draak and a handful of allies the only ones fighting back. But they can’t face this evil on their own—Lagrangia must put aside their fears and learn to stand together as one.

The time has come for the prophecy to be fully realized. Although many have put their faith in its words and believed it would somehow see them through, the birth of Tianna’s twins—one by each of her mates—has made the path fate has laid out seem even more unclear.

The twins now possess uniquely different but extremely powerful gifts. Onyx, the daughter of Kai, has fully released her Warrior Dragon. If she can learn to control this inner nature, her skills would be unmatched in all of Lagrangia. Crys, the son of Nathaniel, has been given the gifts of the Faye and, although he doesn't fight with a sword, his fighting skills have the potential to be molded into something just as deadly.

But who will fate choose as the prophesied savior of Lagrangia? Although Onyx and Tia have been forced to witness first-hand the extent of Kai’s evil, neither can stop their hearts from loving him. If they can’t find a way to turn his back on his wicked ways, they’ll be forced to face the fact that he must be destroyed in order to save those they consider family. Will Kai fall at the hands of Crys with the strength of the Faye standing beside him?

Dawn is approaching and only when the morning mist clears will Lagrangia learn who’ll be left standing and whether peace or forever darkness will be waiting for them.

  • Sales Rank: #632403 in eBooks
  • Published on: 2014-03-09
  • Released on: 2014-03-09
  • Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
A perfect ending.
By Amazon Customer
I have never enjoyed a book series so much. The characters come to life in the story and you find yourself cheering for them, crying with them, and arguing for them. It's a powerfully written series and the heroine is a true hero of her people. I am excited but saddened to see the series end. I bless Mrs. miller and can only hope that she will continue to share her amazing gift for weaving together amazing stories for her readers. Tianna, Nathaniel, Kai, onyx, crys, aaryn, big red and all the others will remain favorites and I will encourage everyone I know to read these books. I honestly can't wait to read what is next from Mrs. Miller.

1 of 1 people found the following review helpful.
Amazing!
By ang1013
I'm so very sad to have just read the last page of series! I like so many more wasn't ready to say goodbye... I love my book family in lagrangia very much. That is do to Paulette she is a amazing Author , she pulls you into the world and makes you fall in love with each character!! Thank for the wonderful journey :)

1 of 1 people found the following review helpful.
Fantastic Series
By LadyM2014
I fell in love with this series from the first book. Each book had me anxiously wanting more and Paulette Miller does not disappoint. Although I was sad to have the series end the way that the story evolved was amazing. I look forward to more from this author. All in all this is a fantastic read and I enjoyed it

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Rabu, 26 September 2012

[Y860.Ebook] Ebook Free Power Quality in Electrical Systems 1st edition

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Power Quality in Electrical Systems 1st edition

  • Published on: 1709
  • Binding: Hardcover

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Senin, 24 September 2012

[Z641.Ebook] PDF Download Buffalo Hunt, by Russell Freedman

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Buffalo Hunt, by Russell Freedman

More than 30 paintings and drawings by artist-adventurers who traveled West in the 1800s illustrate Freedman's vivid account of the Great Plains Indians' buffalo hunts.

  • Sales Rank: #260452 in Books
  • Brand: Brand: Scholastic Trade
  • Published on: 1992-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 10.25" w x .25" l,
  • Binding: Paperback
  • 50 pages
Features
  • Used Book in Good Condition

From Publishers Weekly
Freedman punctuates his discussion of the importance of buffalo to the Great Plains Indians with artwork from museums around the country. Ages 8-12.
Copyright 1995 Reed Business Information, Inc.

From School Library Journal
Grade 6 Up Freedman's book has two levels of appeal: that of the wonderfully conceived and vividly executed paintings (full-color reproductions of stunning paintings by such they-were-there artists as George Catlin, Karl Bodmer, Albert Bierstadt, uncluttered by inclusion of photographic every-detail), and that of an informative, accessible text. The title may by itself mislead some, as Freedman presents not a story or description of one hunt but descriptions of the many ways that buffalo hunts were madeby Indians, and later by the whites whose ferocious, firearm slaughter of the ``shaggies''as they were calledbrought the species to near extinction. This is superior to two recent picture books on the general subject of buffalo: Dorothy Hinshaw Patent's Buffalo: the American Rison Today (Clarion, 1986) and Cary B. Ziter 's The Moon of Falling Leaves (Watts, 1988). A thundering success. George Gleason, Department of English, Southwest Missouri State University, Springfield
Copyright 1988 Reed Business Information, Inc.

About the Author
Russell Freedman is the author of nearly 50 books for young people. His work includes, for Clarion, the Newbery Medal book Lincoln: A Photobiography, the Newbery Honor book Eleanor Roosevelt: A Life of Discovery, and more recently, The Voice That Challenged a Nation: Marian Anderson and the Struggle for Equal Rights, which received both a Newbery Honor and the Robert F. Sibert Informational Book Award. Mr. Freedman lives in New York City.

Most helpful customer reviews

17 of 18 people found the following review helpful.
Buffalo Hunt by R. Freeman: A review
By A Customer
Author, Russell Freeman, writes an informational (nonfiction) book targeting grades 3 - 7 about the interdependence of the Plains Indian Tribes and the North American Bison. This book documents a way of life few non-Indian people were privileged to see. The bison shaped the culture of these tribes, the tribes usually killed only what they needed and used all parts of the animal. The various tribes of the plains husbanded the bison herds and the land on which they grazed to insure the survival of this essential source of food and shelter. The buffalo hunt was accompanied by supplication to the spirits and shaman of the tribes and was participated in by all, though only men killed buffalo. The job of others was to clean the kill and cure the meat and hides. The author describes more than one hunting technique. Also, he explains how the Indians developed into skillful horsemen as they evolved from hunting on foot to the use of wild horses.
The slaughter of bison populations as whites encroached upon and gradually took over Indian lands resulted in the end of a way of life and the near annihilation of the Plains Indian Tribes in the 50+ years from around 1830 to 1888.
The book is illustrated with reproductions of original paintings and drawings of the period by artists such as George Catlin and Karl Bodmer who were adventurer-artists traveling alone, or nearly so, through regions that only a few fur trappers and traders had seen before this time.
Freeman has crafted a book with a balanced combination of illustration and information. His book would surpass the most rigorous standards for great nonfiction. It presents information objectively and without bias or opinion and uses beautiful works of art for illustration - the art of both the white and the Indian, from the period under scrutiny. It explains a way of life that has been lost yet does not belabor the point, marginalize the people, or sentimentalize the topic. I would recommend this book highly. It could be used for art projects in schools as well as for factual writing assignments. The author has written other respected informational books for children, e.g., Lincoln: A photobiography, and another about the Wright brothers.

0 of 0 people found the following review helpful.
A book for Americans
By Robin A Johnson
Wonderful book with amazing artwork.

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Kamis, 20 September 2012

[C305.Ebook] Get Free Ebook Taking Sides: Clashing Views in Business Ethics and Society, Expanded, by Lisa Newton, Elaine Englehardt, Michael Pritchard

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Taking Sides volumes present current controversial issues in a debate-style format designed to stimulate student interest and develop critical thinking skills. Each issue is thoughtfully framed with an issue summary, an issue introduction, and a postscript or challenge questions. Taking Sides readers feature an annotated listing of selected World Wide Web sites. An online Instructor’s Resource Guide with testing material is available for each volume. Using Taking Sides in the Classroom is also an excellent instructor resource. Visit www.mhhe.com/takingsides for more details.

  • Sales Rank: #973637 in Books
  • Brand: Brand: McGraw-Hill/Dushkin
  • Published on: 2012-11-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.20" h x .70" w x 6.00" l, 1.00 pounds
  • Binding: Paperback
  • 448 pages
Features
  • Used Book in Good Condition

About the Author
Lisa H. Newton is a professor of philosophy and Director of the Environmental Studies Program at Fairfield University.

Elaine E. Englehardt is Distinguished Professor at Utah Valley University. Specializing in practical and professional ethics, she has authored and/or edited eight books.

Michael S. Pritchard is the Willard A. Brown Professor of Philosophy and Co-Director of the Center for the Study of Ethics in Society at Western Michigan University. His previous publications include Professional Integrity (2007) and The Ethical Challenges of Academic Administration (with Elaine Englehardt, Kerry Romesberg and Brian Schrag, 2010).

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0 of 0 people found the following review helpful.
Meh
By Stefano
Very dry material, you will have to read it in order to know what you are looking for. The index and table of contents is useless.

0 of 0 people found the following review helpful.
Good book
By Marguerite Rennie
Excellent book, used in it college.

Rennie

0 of 0 people found the following review helpful.
Five Stars
By Fredric J. Kern
arrived as expected

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Selasa, 18 September 2012

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  • Use scalability settings to maintain performance for your games on different platforms and hardware
In Detail

Unreal Engine is a powerful game development engine that provides rich functionalities to create 2D and 3D games. Developers have the opportunity to build cross-platform mobile and desktop games from scratch. Unreal Engine enables users to create high quality games that focus on individual complexities of game development.

This book provides you with the skills required to apply a high level of visual appeal to your games without compromising on performance.

Starting with an introduction to the rendering system, you will learn to create different types of materials using the Material Editor. You will then create a particle system based on Cascade editor to create mind-blowing visual effects.

Moving on, you will learn the concept of lights in Unreal and different types of dynamic/real-time lights, along with a number of powerful post processing effects. Next, you will learn to improve rendering performance, keeping in mind the rendering limitations for different platforms.

At the end of the book, we will discuss the scalability settings menu, and how to add realistic fog effects based on the requirements of your game or level.

Style and approach

A fast-paced guide filled with hands-on examples to teach you the principles of lighting and rendering in Unreal.

  • Sales Rank: #1241946 in eBooks
  • Published on: 2015-09-23
  • Released on: 2015-09-23
  • Format: Kindle eBook

About the Author

Muhammad A.Moniem

Muhammad A.Moniem started in the industry at a very early age. He taught himself everything related to the game development process even before he joined college. After being a software engineer, he started to teach himself the art of game design and game art techniques. As a self-taught person, he was able to find his way into the industry very easily, which led him to be hired for big, medium, and small companies, titles, and teams. Throughout his career, he was able to contribute as a full-time or part-time employee or freelancer to games for a wide range of platforms, including Windows, Mac, iOS, Android, PS4, Xbox One, and OUYA. He has also worked with technologies, such as VR, AR, and Kinect. Finally, he was able to establish his own one-person game company/team as a part-time independent developer. A lot of his indie games got recognition or have been finalists at international indie game events, such as IGF, Indie Showcase, IGC, and Tokyo Game Show. He has written another Unreal Engine book before and he has also designed an amazing website, www.mamoniem.com. He has also worked on Learning Unreal� Engine iOS Game Development, Packt Publishing, which is available at https://www.packtpub.com/game-development/learning-unreal-engine-ios-game-development.

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[E865.Ebook] Ebook Free Culture Media for Food Microbiology (Progress in Industrial Microbiology, Volume 34), by Curtis and Baird Corry

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Culture Media for Food Microbiology (Progress in Industrial Microbiology, Volume 34), by Curtis and Baird Corry

  • Published on: 1995
  • Binding: Hardcover

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Senin, 17 September 2012

[T513.Ebook] Download Ebook Community Analysis and Planning Techniques, by Richard E. Klosterman

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Community Analysis and Planning Techniques, by Richard E. Klosterman

Book by Klosterman, Richard E.

  • Sales Rank: #325607 in Books
  • Brand: Brand: Rowman Littlefield Publishers
  • Published on: 1990-04-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.88" h x .69" w x 7.20" l, .95 pounds
  • Binding: Paperback
  • 288 pages
Features
  • Used Book in Good Condition

Review
A really useful book for practicing planners and planning students....provides a comprehensive background to the concepts underlying forecasting methods in the population and economic fields and critically assesses their strengths and weaknesses. (Ian Masser)

Lends itself very well to use in a graduate or an advanced undergraduate planning methods course (Apa Journal)

Written so that one can work through it with or without classroom guidance and come away with a solid background in the mechanics, and some of the subtleties, of the methods. It will make learning, reviewing, and teaching important techniques a much more manageable task. (Journal Of The American Planning Association)

What Klosterman has done is to write a book which assumes the reader to have only rudimentary mathematical skill but which develops this skill to a level where it is of practical usefulness. This book is thus uniquely tailored to the needs of planning students and deserves to become a standard text. (Michael Batty)

About the Author
Richard Klosterman is professor in the department of geography and planning at the University of Akron.

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4 of 4 people found the following review helpful.
Great Resource For Projecting Population And Economy
By David Ambrose
This is a one-stop-shop how-to for projecting population and employment figures, as well as developing location quotients. This is a great resource for city planners and those interested in detailed location analysis. It explains how population and employment projections are made as well as what methods are appropriate and when they should be used, so as not to misrepresent data. Though some of the text itself may be a bit technical from time to time, the mathematics are sound and chart examples are very easy to understand. The population projections, cohort population projections, and employment projection techniques were very easy recreate on spreadsheets with own data. This is a useful reference for any planning office.

8 of 9 people found the following review helpful.
Poorly written and not very comprehensive - stay away from this one
By BlagoSucks
Richard Klosterman's Community Analysis and Planning Techniques is a poor example of how Professional Planners conduct analysis. Besides being overly wordy and perhaps never to the point, this book depicts quanitative analysis backwards. The combination of Statistical methods, Data processing, Urban economics gets lost in translation and is dated. Stay away from this book unless you are a helpless victim to being taught by Prof. Klosterman - I would imagine this is required material for his classes; and if that is the reason why you need to purchase this book, I feel sorry for you.

0 of 0 people found the following review helpful.
Necessary Text
By Nate Mueller
This text is a must for the bookshelf of anybody wanting to understand economic projections, population projections, and other social science projection techniques. Even if you just want to understand what politicians mean when they say "this project will have an economic multiplier of 5", this book presents the concepts you need to understand this statement.

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Jumat, 14 September 2012

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NFC For Dummies, by Robert R. Sabella

Your no-nonsense guide to Near Field Communication

Are you a newcomer to Near Field Communication and baffled by the scant documentation and online support available for this powerful new technology? You've come to the right place! Written in a friendly and easily accessible manner, NFC For Dummies takes the intimidation out of working with the features of NFC-enabled devices and tells you exactly what it is and what it does—and doesn't do.

NFC is revolutionizing the way people interact on a daily basis. It enables big data and cloud-based computing through mobile devices and can be used by anyone with a smartphone or tablet every day! Soon to be as commonplace as using Wi-Fi or the camera on your smartphone, NFC is going to forever change the way we interact with people and the things around us. It simplifies the sending and receiving of information, makes monetary transactions simple and secure—Apple Pay already uses NFC—and is a low-cost product to manufacture and use. As more developers create apps with NFC, you're going to see it used regularly—everywhere from cash registers to your social media accounts to electronic identity systems. Don't get left behind; get up to speed on NFC today!

  • Provides a plain-English overview of NFC
  • Covers the history and technology behind NFC
  • Helps you make sense of IoT and powered chips
  • Explains proximity technologies and non-payment applications

Whether you're a developer, investor, or a mobile phone user who is excited about the capabilities of this rapidly growing technology, NFC For Dummies is the reference you'll want to keep close at hand!

  • Sales Rank: #407752 in eBooks
  • Published on: 2016-03-21
  • Released on: 2016-03-21
  • Format: Kindle eBook

From the Back Cover

Learn to:

  • Use NFC in your smartphones, tablets, and smart watches
  • Recognize how NFC works with other wireless technologies
  • Build and deploy NFC solutions

Discover what the hottest new technology can do for you and your business!

Near Field Communication is the technology that enables Apple Pay, but it does so much more! This plain-English guide explains what NFC is, how it works, how you may already be using it, and some of the exciting ways it will change the future of mobile devices. If you're a developer, investor, manager, or curious smartphone user, this book is for you!

  • Making contact — discover how NFC works through the physical contact of two devices
  • Nuts and bolts — get an overview of how NFC compares to other wireless technologies, the standards that define its functionality, and the hardware and software involved
  • So many possibilities — explore the ways NFC technology can facilitate marketing campaigns, networking, money management, and customer interaction
  • NFC and healthcare — learn about ways NFC can facilitate medical records access, scheduling, patient monitoring, and other healthcare functions
  • What about security — examine the NFC security features that protect mobile wallet transactions through providers like Apple Pay� and other Pay products.
  • Just for fun — see how NFC can enhance game development, entertainment and events

Open the book and find:

  • Ways that NFC can save time, money, and resources
  • All about the three NFC modes
  • How NFC differs from RFID and BLE
  • Tips on creating a secure environment
  • The four NFC tag types
  • What managers and marketers need to know
  • Resources for more information
  • Ten really cool NFC implementations

About the Author

Robert P. Sabella is a principal and managing partner of Interact Ventures. He founded the NFC Bootcamp, which offers worldwide NFC training, and is cofounder/mentor of the AccelerateNFC program. You can read Robert's NFC blog at www.nfcbootcamp.com and on the NFC Bootcamp and AccelerateNFC Twitter feeds.

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0 of 0 people found the following review helpful.
Great NFC book!
By Robert J. Merkert, Sr.
An excellent book on the overall topic of NFC technology.

1 of 1 people found the following review helpful.
Great Intro Into NFC Implementation
By William Hefner
NFC For Dummies doesn't really fit the mold of the rest of the "Dummies" series, but that isn't necessarily bad thing. Where this book really starts its departure is the subject material itself. Explaining NFC is necessarily a fairly technical matter. There isn't a lot of room for the zany anecdotes and regular injections of humor that seem to be the cornerstone of the series. That doesn't make the book any or better or worse in itself. It just threw me a bit off at first.

The book mainly centers around various practical implementations of NFC and gives possibilities as to how it could be used, rather than digging directly into circuit design and RF specifications. In that sense, NFC For Dummies is much more about theoretical use than it is about how the technology actually works. So, if you are being tasked with how to implement NFC into a particular project you will likely find this guide very helpful. If you are an RF engineer or designer you will probably not find much of use here though.

Sabella is great at being thorough regarding the various aspects he gets into without beating them to death as with some technical books I have had to "survive" reading lately. He makes his point, points to a wealth of additional references to back up what he says, then moves on. It never gets to the point where you feel like you have to finish entire chapters at a time just to stay in focus, but rather breaks down individual points into bite-sized chunks. It makes for a much more enjoyable read than you would expect otherwise.

This is definitely a great primer on the subject. If you are already well-educated on NFC and trying to find additional engineering details in it you should probably look elsewhere, but for the majority of us it is a great place to start.

0 of 0 people found the following review helpful.
Excellent primer on Near Field Communications (NFC).
By Jerry Saperstein
NFC is a short distance communications schema that beginning to come into widespread use.

The idea is to provide short range communication with things: payment sensor nodes, NFC tags, even posters with embedded NFC tags that provide information, perhaps about a product or destination.

The idea i stah you tap your NFC capable devices, such as a smartphone, against an NFC tag to start the data flow. You don't have to continue holding the device, such as a smartphone, against the tag. Just touch is sufficient.

The author begins literally at the beginning of NFC and move along at a leisurely pace to NFC's growing influence on commerce in particular.

NFC as a payment tool receives a lot of attention, which is entirely understandable since it is currently the leading application of NFC.

Author Sabella's approach is prety linear. His writing style is clear. While he never gets into the bits and bytes level of the technology, he does give a good overview of what NFC technoogy is, what components are needed, how they are manufactured and what the primary markets are.

Thi is definitely a primder mostly toward people who want to understand NFC technology, but don't want to (or couldn't) design an NFC sysiten. In other words, this is a book for people who want to learn about NFC and contemplate its application within their own or their customer's environmet.

For those limited purposes, this is an excellent book.

Jerry

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Minggu, 09 September 2012

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Irwin & Rippe's Manual of Intensive Care Medicine Sixth Edition

  • Published on: 1707
  • Binding: Paperback

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Sabtu, 08 September 2012

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UnMarketing: Stop Marketing. Start Engaging

  • Published on: 1600
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[H541.Ebook] Download PDF Gatsby: The Cultural History of the Great American Novel (Contemporary American Literature), by Bob Batchelor

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Gatsby: The Cultural History of the Great American Novel (Contemporary American Literature), by Bob Batchelor

In 1925, F. Scott Fitzgerald produced his third novel, a slim work for which he had high expectations. Despite such hopes, the novel received mixed reviews and lackluster sales. Over the decades, however, the reputation of The Great Gatsby has grown and millions of copies have been sold. One of the bestselling novels of all time, it is also considered one of the most significant achievements in twentieth-century fiction. But what makes Gatsby great? Why do we still care about this book more than eighty-five years after it was published? And how does Gatsby help us make sense of our own lives and times?

In Gatsby: The Cultural History of the Great American Novel, Bob Batchelor explores the birth, life, and enduring influence of The Great Gatsby—from the book’s publication in 1925 through today’s headlines filled with celebrity intrigue, corporate greed, and a roller-coaster economy. A cultural historian, Batchelor explains why and how the novel has become part of the fiber of the American ethos and an important tool in helping readers to better comprehend their lives and the broader world around them.

A “biography” of F. Scott Fitzgerald’s masterpiece, this book examines The Great Gatsby’s evolution from a nearly-forgotten 1920s time capsule to a revered cultural touchstone. Batchelor explores how this embodiment of the American Dream has become an iconic part of our national folklore, how the central themes and ideas emerging from the book—from the fulfillment of the American Dream to the role of wealth in society—resonate with contemporary readers who struggle with similar uncertainties today. By exploring the timeless elements of reinvention, romanticism, and relentless pursuit of the unattainable, Batchelor confirms the novel’s status as “The Great American Novel” and, more importantly, explains to students, scholars, and fans alike what makes Gatsby so great.

  • Sales Rank: #1804345 in Books
  • Published on: 2013-11-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.29" h x 1.06" w x 6.25" l, 1.31 pounds
  • Binding: Hardcover
  • 316 pages

Review
"Poignant, penetrating, and persuasive! Bob Batchelor's keen reading of the cultural matrix underlying The Great Gatsby is must reading for anyone seriously interested in American literature in the 1920s. Gatsby is seminal reading for both the serious scholar and lay reader interested in America's richest literary period. The cultural insights and literary interpretations are overflowing in accessible prose."
�� --� Phillip Sipiora, Professor of English and Film Studies, University of South Florida, and Editor, The Mailer Review

Bob Batchelor's book is both a powerhouse cultural history of The Great Gatsby and an impassioned plea for the importance of literature and the humanities in the digital era. He takes readers on a lively tour of America's on-going fascination with the novel, shedding light on core American ideologies and how literary texts like Gatsby become touchstones that both shape and reflect those values over time.
� -- Leigh H. Edwards, Florida State University, author of Johnny Cash and the Paradox of American Identity

Bob Batchelor -- cultural historian, literary critic, media expert -- provides multi-layered interpretations of the many Gatsbys -- of and within the novel, film adaptations, popular perception, and within Fitzgerald himself -- that demonstrate how the novel is both of and beyond its time, and why the book, and literature, must continue to matter. Batchelor's Gatsby is not merely American but America itself.
��� -- Jesse Kavadlo, Professor of English and Humanities Maryville University of St. Louis, author Don DeLillo: Balance at the Edge of Belief

Few are bold enough to use the term "great American novel" anymore. Fewer still are those who can make a compelling case for its application. . . .Batchelor claims this status for The Great Gatsby, and his arguments are captivating, readable, and convincing. His embrace of didactic purpose for literature is daring. . . .Putting the genie of postmodernism back in the bottle is impossible--even if one wanted to--but a return to appreciation of the worth of "deep" reading in the development of critical thinking skills would have salutary results in the general reading population as well as the critical realm. To that end, Batchelor asserts early on that Fitzgerald's "inherent ambiguity enables readers to use the novel as a barometer for measuring their own lives and the culture they inhabit." He demonstrates how Gatsby accomplishes this feat by carrying enough intellectual freight to defy categorization and to remain relevant to American society. Summing Up: Recommended. Lower- and upper-division undergraduates; general readers. (CHOICE)

Batchelor seeks to capitalize on the success of Baz Luhrmann's recent Gatsby film adaption with this exploration of the ways in which F. Scott Fitzgerald's 1925 novel The Great Gatsby has been employed in American culture. The book works best when it sticks to examining concrete uses of the book throughout the years. For example, it features a brief but intriguing discussion of how David Lynch included a passage from the novel in a late 1980s television ad for Calvin Klein. Batchelor does a good job of neatly summarizing the details surrounding the novel's composition and initial reception. (Library Journal)

Great Gatsby fans [should] check out author and Munroe Falls resident Bob Batchelor's Gatsby: The Cultural History of the Great American Novel. Batchelor explores the novel's birth, life, and enduring influence, from the novel's appearance in the heady year of 1925 through today's headlines filled with celebrity intrigue, corporate greed, and a roller-coaster economy. Batchelor shows why and how Gatsby has become part of the fiber of the American ethos and an important tool in helping readers to better comprehend their lives and the broader world around them. (Tallmadge Express)

The Great Gatsby’s enduring legacy can be attributed, at least in part, to the shared experience Americans have with the book. However, the work’s staying power in the national consciousness is due to far more than mere exposure. Beyond being included on many high school syllabi and reading lists, Batchelor argues that its enduring popularity is also due to its accessibility to readers and its inherent ambiguity [that] enables readers to use the novel as a barometer for measuring their own lives and the culture they inhabit. These seemingly conflicting characteristics create the foundation for Gatsby: The Cultural History of the Great American Novel as it sets out to chronicle not just the book’s reception through the decades but also its connections to some of its main concepts such as the meaning of the American dream. Most significantly, Batchelor seeks to explain and validate The Great Gatsby’s continued significance in many facets of American, and even international culture. . . .Gatsby achieves these aims while also balancing the sometimes incompatible demands of being enlightening for scholars and being approachable for a broad audience. . . .[I]t is obvious that Batchelor not only has great affection for his subject but also a wealth of knowledge of the text, its history, and its use over the years. The sense of warmth and the depth and breadth of knowledge regarding the novel and American culture provide Gatsby: The Cultural History of the Great American Novel with its readability. . . . .Gatsby: The Cultural History of the Great American Novel is an important and worthwhile resource for those well-versed in The Great Gatsby as well as for those who want to know more about the book and its impact on American culture. (The Journal of Popular Culture)

In what seems to be the first in the Contemporary American Literature series, Bob Batchelor, James Pedas Professor of Communication and executive director of the James Pedas Communication Center at Thiel College, author or editor of more than 20 books, founding editor of the Popular Culture Studies Journal, and editor of the Contemporary American Literature series, gives a narrative history of the critical and cultural fortunes of F. Scott Fitzgerald and the novel The Great Gatsby from its publication in 1925 until 2013, when a new movie version starring Leonardo DiCaprio was released. The author includes extensive notes, a bibliography, and an index. . . .Batchelor covers the ground well, pointing up the similarities between the 1920s and the 2010s in America—the culture of fame, the gap between rich and poor, and the conspicuous consumption of the rich. . . .There have been numerous book-length studies about the novel, including those by Fitzgerald experts such as Matthew J. Bruccoli, but this is the most up-to-date source on its reputation and relevance for our times. This work . . . could be assigned to the reserve rooms or reserve shelves in high school or college libraries where The Great Gatsby is taught. (American Reference Books Annual)

Batchelor's Gatsby [is] impressively researched and smartly organized. (The F. Scott Fitzgerald Review)

One of the bestselling novels of all time, The Great Gatsby is also considered one of the most significant achievements in twentieth-century fiction. In Gatsby: The Cultural History of the Great American Novel, Bob Batchelor explores the birth, life, and enduring influence of The Great Gatsby—from the book’s publication in 1925 through today’s headlines filled with celebrity intrigue, corporate greed, and a roller-coaster economy. A cultural historian, Batchelor explains why and how the novel has become part of the fiber of the American ethos and an important tool in helping readers to better comprehend their lives and the broader world around them. By exploring the timeless elements of reinvention, romanticism, and relentless pursuit of the unattainable, Batchelor confirms the novel’s status as “The Great American Novel” and, more importantly, explains to students, scholars, and fans alike what makes Gatsby so great.

About the Author
Bob Batchelor is James Pedas Professor of Communication and Executive Director of the James Pedas Communication Center at Thiel College. He is the author or editor of 26 books, including: The 1900s; The 1980s; The 2000s; and American Pop: Popular Culture Decade by Decade (4 volumes), Cult Pop Culture (3 volumes) and John Updike: A Critical Biography (2013). He is founding editor of the Popular Culture Studies Journal and on the Editorial Review Board of The Journal of Popular Culture. Batchelor edits the Contemporary American Literature series published by Rowman & Littlefield.

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